With the speed with which technology is changing these days it's no wonder that we went from the first iPhone only about 3 years ago (yes, I know, eons in the digital world!) to affordable smart tablets like the iPad achieving ubiquity in it's first 9 months on the market!
I have previously remarked on the brilliance of the negotiation between iPad and CBS television network where Ipads can be found in every storyline that makes sense...essentially any storyline that is.
Now the e-trade baby can be found secretly checking his stocks on his iPad during a "timeout"!
In both of these case a, iPad is not mentioned, simply used has one would use any other communication tool...creating a culture in which it's natural to pull out one's iPad to face life's daily challenges! Somewhere around 9 million of them have been sold since April 2010--that may not seem like a lot but it took DVR devices more than 10 years to achieve that level of US penetration.
When technology fundamentally changes how we communicate, adoption is rapid. For technology that is simply cool, it can take much longer. Herein,lay the fundamental challenge facing new technological development in the 20th century. Technology must be cool, affordable, and fundamentally change critical methods of communication in order to go viral! If it has these three elements it's destined for success!
It also doesn't hurt that the iPad is made by Apple. An already popular brand with a nearly cult-like following. I dare say that an iPad by any other "name" wouldn't smell as sweet.
ReplyDelete(When I say name, I really mean brand - because I think the iPad could have been named something a bit sweeter...)
Yes it also depend on how you market your product. In Ipad case they market it as wireless netbook that looks cool( compact, slick) and advance technology(touch screen).
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