Up until now, I have thought of peer-sharing and open source platforms as either social or business applications such as facebook for the former and Linux and Linked In for the latter.
However, upon discovery of the ease of creating an RSS feed in Google Reader which allows me to not only follow my fellow bloggers in our class, but also to follow news sites and other blogs that I have long considered following but never found the time or inclination.
This is heady stuff. A web-site that feeds me the information that I want, when I want it. And I thought time-shifted TV viewing was going to change things! With both an RSS and a DVR anyone can choose the time and place for their news and entertainment consumption. Its important to think about these things because they have and will continue to change the way advertisers reach their potential targets.
I remember attending a CAB conference in New York in 1999 when one of the panelists stated emphatically that "the thirty second commercial as we know it today is dead!!! Well that was 11 years ago and his daunting prediction has not yet come to pass...at least not for the masses. His point was well-made however, in that as advertisers we need to be thinking about different ways of communicating with our potential targets.
Something to think about!
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