Another dinosaur bites the dust

Let your fingers do the walking.  Anyone who grew up in the '70s and '80s has heard that tag-line originally introduced by Ma Bell. Well it looks like the phone book will be the next medium to travel the way of all flesh as phone companies announce they will no longer be printing residential phone books.
According to the Associated Press, in the past month alone, New York, Florida and Pennsylvania approved Verizon Communications request to quit distributing residential white pages.

With telephone companies now arguing that consumers are more likely to check the internet rather than flip through the phonebook, they are not acknowledging the same is true of yellow pages.

But take it from this career advertising guru...it won't be long before the business model for hard copies of yellow pages follow the trend already set by the newspaper industry.  If people would rather check the internet for residential listings, why in the world would they prefer flipping through yellow page ads rather than performing an internet search--which can actually yield more relevant information, faster.